Steve – The next Generation of Artificial Intelligence
Steve is a powerful cognitive engine that incorporates predictive analytics, machine-learning, control systems and feedback, natural language processing, and other proprietary algorithms to personalize projects, campaigns or pitches at a human and behavioral level.
Steve allows you to analyze your own unstructured data to unearth meaningful insights hidden within. It is these hidden insights, brought down to a human, behavioral, emotional (aka cognitive) understanding that empowers you to personalize at a level and scale previously thought impossible.
Steve also recognizes and reaches consumers like no one else. Steve´s understanding of consumers is built from the anonymized transactional data (both online and off) of more than 4,000 retailers. And the depth and breadth of its IDs continue to grow as Steve observes over 80 billion online interactions every day, across every device. That’s millions of verified IDs. They’re completely anonymous, scrubbed of all personally identifiable information. And they last a lifetime, so your conversation with each consumer never misses a beat.
Due to his machine learning technology, Steve becomes more intelligent as learns and grows with your business, creating digital marketing interactions unassisted, using the results of multivariate tests and deep-level analysis to make better decisions and deliver ever improving results.
See how STEVETM better connects you with your customers
COGNITIVE SEGMENT AND MICRO-SEGMENT CREATION
Activate predictive audiences to power one-to-one customer conversations.
COGNITIVE MEDIA BUYING
An artificial intelligence robot performing digital media buying for you.
COGNITIVE CREATIVE AND CONTENT
Engage your existing customers with relevant, timely cognitive brand experiences.
Know deeply and reach millions of real people and have meaningful conversations that last a lifetime.
Steve - Actionable intelligence
Containing the most advanced cognitive engines available, Steve searches every frame of video or second of audio for objects, faces, voices, brands, sentiment, text and more – revolutionizing media discovery and analysis with artificial intelligence.
- Track every mention, appearance and instance of a brand across all media improving success measurement and gap analysis.
- Uncover market opportunities by tracking local and national trends, ad messaging and placement, and sentiment analysis.
- Reduce time to insights with near real-time logo, spoken word or text detection on media.
Cognitive Segment and Micro-Segment creation
Using natural language processing and taxonomy capabilities, Steve hyper-customizes user experiences attracting, engaging and connecting with audiences in every stage of the purchase funnel. Through pre-existing customer data, + 300.000 third-party custom unstructured data sources and predetermined business rules, Steve finds and target both existing and entirely new audiences. Testing thousands and thousands of variables Steve builds unique, individual customer profiles in order to better personalize your marketing efforts.
- Uncover natural audience segments impossible to see until now with our advanced interest-based segmentation.
- Target the ideal customer efficiently and effectively (true 1-to-1 personalization).
- Audience clusters updated with the inflow of data stream.
- Optimize your lift, conversion and return on Ad spend.
Steve´s Cognitive Segment and Micro-Segment creation
Harnesses structured and unstructured, omni-channel data to create a single view of the customer.
TARGETING AN AUDIENCE OF ONE
Steve understands when and how to best engage customers across channels, increasing customer loyalty and revenue.
Steve prevents and forecasts churn and engages your existing customers with relevant, timely cognitive brand experiences.
Steve engages new audiences and acquires new customers with intelligent experiences tailored to their needs.
Cognitive Media Buying
Steve performs the digital media buying for you requiring little to no human interaction or supervision. Through a combination of predictive analytics and deep learning , expert systems, natural language processing and proprietary algorithms, Steve detects patterns, draws conclusions, and adjusts performance as it happens.
- Little to no human interaction or supervision.
- Predict which channels and media are more effective to your customers.
- Works 24/7, adjusting to minor changes and enhancing algorithms to suit your requirements.
- focus on budget and learnings on bot-free traffic sources.
Steve´s Cognitive Media Buying
A fully managed cognitive intelligence analytics to transform and automate your media buying.
REACH AND IMPROVE THE DEFINED ROI
Steve finds the media where your customers engage; bids most efficiently, and uses all possible media outlets in order to deliver the ROI you have defined. He analyses the strategies from past encounters and predicts which channels would be more effective.
PREDICTIVE ANALYTICS AND DEEP LEARNING
He differs from programmatic systems and classic media buying systems that still require frequent, manual human intervention and are susceptible to widespread ecosystem inconsistencies such as ad fraud and viewability issues.
IDENTIFY AND WEED OUT FRAUDULENT TRAFFIC
Steve is able to calculate thousands of variables in real-time in order to swiftly identify and weed out fraudulent traffic sources as they appear along the campaign journey, without the need of regular human supervision.
Cognitive Creative and Content
Using Sentiment Analysis, Concept Expansion, Relationship Extraction and Personality Insight Steve empowers your enterprise content strategy and optimizes digital objectives with interest-based content. Steve understands what content already resonates with key audience segments including keywords, hashtags, images, influencers, and media. Steve can also build, test and optimize creative elements creates a perfect ad campaign by serving perfect ad creative to the perfect audience via the perfect media placement at the perfect price, all in real-time.
- Confirm the audience’s core values and motivations.
- Understand the deeper layers of your personas and the tone of voice for target audiences.
- Develop tighter briefs for your agency.
- Justify your brand or content strategy.
- Deliver the right ad creative at the right price every time.
Steve´s Cognitive Creative and Content
Artificial intelligence to creative decisions: research, strategy, creative, and distribution.
Steve identifies and understands existing target audiences and personas. He derisks creative and strategic decisions increasing your content performance.
INSIGHTS TO CREATE BETTER CONTENT
Steve tracks in real time billions of content interactions from millions of users across social media, identifying topic pillars for the content you will create and developing tighter briefs for your agency.
RELEVANT INFLUENCERS, PARTNERSHIPS AND MEDIA OPPORTUNITIES
Steve uses a data-backed approach to justify your budget spend and identify optimal media placements based on audience affinities as well as explores relevant influencer and partnership opportunities.
DYNAMIC CREATIVE OPTIMIZATION
Steve dynamically generates the perfect ad creative for each individual user in real time according to context, such as weather, time of day, geo, etc.
Through anonymized transactional data (both online and off) of more than 4,000 retailers and the observation over 80 billion online interactions every day, across every device, Steve recognizes and reaches consumers as anyone else. Counting on millions of verified IDs (completely anonymous, scrubbed of all personally identifiable information) and tracking over 1 million online actions per second to build each profile across more than 7,000 dimensions (including web browsing, app usage, video plays, email activity, cross-screen engagement, life events, hobbies, ad interactions and product interests ), Steve knows consumers better than they know themselves.
- Find you the right consumers, across all of their devices, with unprecedented accuracy.
- Know your customers and grow your relationship with them over their lifetime.
- Know how your consumers spend their time and money, across 7,000+ dimensions.
- Have the best, highly personalized message to the right consumer, every time.
Steve´s Powerful Profiles
Limitless opportunities to have the best conversation with each consumer at exactly the right time.
RECOGNITION & REACH
Build real connections that last for years with true one-to-one marketing. Steve combines your lists with an unprecedented amount of consumer data, so you’ll fully understand your customers and prospects across purchases, demographic data, interests, shopping behavior and more.
DRIVE THE MOST RELEVANT EXPERIENCES FOR EVERYONE
Steve´s end-to-end integrated video solutions help you deliver personalized messages to real people across all their devices, with an unparalleled dedication to ad quality.
UNIQUE MESSAGES ACROSS DESKTOP&MOBILE
For mobile, Steve gives you a complete view of your target consumers, built from petabytes of data, including $1.9 trillion in online and offline purchases.
PERSONALLY RELEVANT MESSAGES, BUILT IN MILLISECONDS
Target each ad to a real, highly understood person. Steve varies the message based on what device they’re using, what time of day it is, where they’re at in the purchasing funnel and much more.
Steve empowers 2 out 3 fortune 500 brands
Request a demo
Get a free STEVE demo and discovery how to power your existing marketing technology with Cognitive Intelligence.
We Would Love To Hear From You!
Whether you want to transform your business, advance your career, or simply find out more about what we’re doing, this is the place.
Global Development and Research Center 19935 Stevens Creek Blvd. Cupertino, CA 95014